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Ari

Welcome, my name is Ari, and I've been an internet marketer on and off for several years. I started this journey with good old Amazon. I do believe that nobody should be in a job that makes them unhappy. I've been there, and I know how it can destroy your overall wellbeing. That's why I'm always looking for simple ways how to earn a living online and work from home. This channel is to help people find the freedom they are looking for and deserve. I'll also be sharing tips on healthy eating, fitness, and keeping a healthy mind. I wholeheartedly believe that these are fundamental aspects of the overall package to successfully achieving freodom, old English word for freedom. You can accomplish so much more with a healthy mind and body.

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Introduction

Do you want to learn some tips and tricks for technical SEO? Here are a few advanced tips and tricks for technical SEO:

Use a web crawler 

A web crawler can help you identify technical SEO issues such as broken links, duplicate content, and redirect chains. Some popular web crawlers include Screaming Frog and DeepCrawl.

A web crawler, also known as a spider or a bot, is a piece of software that automatically crawls the internet by following links from one webpage to another. Search engines use web crawlers to update their indexes with the latest web pages.

A web crawler can be good for technical SEO as it can help you identify several issues affecting your website’s performance in search results. Some common issues that a web crawler can help you identify comprise:

  • Broken links
  • Duplicate content
  • Redirect chains
  • Pages with low content quality
  • Pages with thin content

To use a web crawler, you’ll need to choose a tool and then configure it to crawl your website. Some popular web crawlers include Screaming Frog and Lumar (formerly DeepCrawl). Once the crawl is complete, the web crawler will generate a report that you can use to identify and fix any technical SEO issues on your website.

Implement structured data 

Structured data, also known as schema markup, is a standardized format for providing information about a page to search engines. Adding structured data to your website can improve the way your pages appear in search results and make it easier for search engines to understand the content on your website.

There are many different types of structured data that you can use, including:

  • Product schema: Provides information about a product, such as its price, availability, and reviews.
  • Recipe schema: Provides information about a recipe, such as the ingredients, cooking time, and nutrition information.
  • Event schema: Provides information about an event, such as the date, location, and ticket price.

To implement structured data on your website, you’ll need to use a specific syntax called JSON-LD (JavaScript Object Notation for Linked Data). You can then add the structured data to the relevant pages on your website using the JSON-LD syntax.

Once you’ve added the structured data to your website, you can use a tool like Google’s Structured Data Testing Tool to test it to be sure it’s correct. It’s also a good idea to monitor your structured data using Google Search Console to ensure that it’s being correctly recognized and displayed in search results.

Optimize your website’s loading speed 

A slow-loading website can negatively impact your search engine rankings and user experience. There are many ways to optimize your website’s loading speed, such as optimizing images, minifying CSS and JavaScript, and using a content delivery network (CDN).

Optimizing your website’s loading speed is crucial for SEO. Slow loading can also lead to higher bounce rates and fewer conversions.

Here are a few ways you can optimize your website’s loading speed:

  1. Optimize images: Large images can significantly slow down your website. Use an image optimization tool to reduce the file size of your pictures without sacrificing quality.
  2. Minify CSS and JavaScript: Minification removes unnecessary characters from your CSS and JavaScript files, reducing their size and improving loading speed.
  3. Use a content delivery network (CDN): A CDN stores copies of your website’s static assets (such as images, CSS, and JavaScript) on servers worldwide. It can reduce the distance data needs to travel and improve loading speed for far away users from your server’s location.
  4. Enable compression: Compression reduces the size of your website’s files, making them faster to download. You can enable compression using Gzip or similar tools.
  5. Use browser caching: Browser caching allows a visitor’s browser to store elements of your website to avoid downloads every time the visitor loads a page. It can improve the loading speed for returning visitors.
  6. Avoid unnecessary plugins and scripts: Too many plugins and scripts can slow your website. Only use the necessary ones and consider writing your code whenever possible.
  7. Use a performance monitoring tool: Tools like Pingdom and GTmetrix can help identify performance bottlenecks and supply recommendations for improving loading speed. provide

Use a mobile-friendly design

With the increasing number of users accessing the web from mobile devices, it’s significant to ensure that your website is mobile-friendly. Google recommends using responsive web design, which ensures that your website adjusts to the size of the device used. A mobile-friendly website is easy to read and navigate on a small screen.

There are a few different approaches you can take to create a mobile-friendly website:

  1. Responsive web design: Responsive web design is a design approach that ensures that your website adjusts to the size of the device it’s looked on. With responsive design, your website will automatically scale and rearrange its content to fit the screen size. It’s the recommended approach by Google.
  2. Separate mobile website: An independent mobile website is a version of your website that is designed specifically for mobile devices. With this approach, you’ll have two separate websites: one for desktop and one for mobile.
  3. Dynamic serving: Dynamic serving involves serving a different version of your website to users based on their device. With this approach, you’ll have one URL for each page, but the server will serve a different version of the page to mobile and desktop users.

To attest if your website is mobile-friendly, you can use Google’s Mobile-Friendly Test tool. This tool will analyze your website and let you know if it meets Google’s criteria for a mobile-friendly website. 

Monitor your website’s uptime 

Downtime can be harmful to your search engine rankings and user experience. Use a website monitoring tool to alert you if your website goes down so you can resolve any issues as quickly as possible.

There are several tools you can use to monitor your website’s uptime. These devices will periodically check your website to ensure it’s online and available to users. If the tool detects that your website is down, it will send you an alert so that you can resolve the issue as quickly as possible.

Some popular website uptime monitoring tools include:

When setting up your uptime monitoring, you’ll want to choose a frequency that works for your website. For example, you may want to check your website every minute if you have a high-traffic website or every hour if you have a low-traffic website. 

You’ll also want to choose a notification method that works for you, such as email, SMS, or push notification.

It’s also a good idea to monitor your website’s uptime using Google Search Console. Google Search Console will alert you if it detects any issues with your website’s uptime, such as server errors or crawl errors.

Use a sitemap 

A sitemap is a file that lists all the pages on your website, making it easier for search engines to crawl and index your website. XML sitemaps are practical for websites with a high volume of pages or pages that aren’t easily discoverable by search engines. 

To create an XML sitemap, you’ll need to follow a specific syntax and then upload the sitemap to your website. Once the sitemap is uploaded, you can submit it to search engines using Google Search Console or a similar tool. It will allow the search engines to find and crawl the pages listed in your sitemap.

Here are a few tips for creating an effective XML sitemap:

  1. Include all significant pages: Make sure to add all the pages on your website that you want search engines to crawl and index.
  2. Use the correct syntax: Follow the specific syntax for XML sitemaps to ensure that your sitemap is valid for search engines to read.
  3. Set the priority of pages: You can use the “priority” attribute to indicate the importance of each page on your website. It can help search engines determine which pages to crawl first.
  4. Update the sitemap regularly: As you add or remove pages from your website, don’t forget to update your sitemap accordingly.
  5. Use separate sitemaps for different types of content: If you have a large website with different types of content (such as pages and images), you may want to create separate sitemaps for each lot of content.

It’s also a good idea to use HTML sitemaps in addition to XML sitemaps. HTML sitemaps are designed for users, not search engines, and provide a list of links to the pages on your website. It can make it easier for users to find what they’re looking for on your website.

Use 301 redirects 

If you need to redirect one page to another and move it to a new location, it’s best to use a 301 redirect. It tells search engines that the page has been permanently moved and will pass along most of the link equity to the new page.

A 301 redirect is a permanent redirect from one URL to another. When a user or search engine tries to access the old URL, it will be resent to the new URL.

They are significant for SEO because they help preserve the link equity of the old page by passing it along to the new page. It can help ensure that your website retains its rank in search results after a URL change.

To implement a 301 redirect, you’ll need to edit your website’s .htaccess file (on Apache servers) or use a plugin (if you’re using a content management system like WordPress). Each redirect requires specifying an old and updated URL.

It’s significant to use a 301 redirect instead of a 302 redirect (temporary redirect) when permanently redirecting a page. It will ensure that search engines understand that the page has been permanently moved and will pass along the link equity to the new page.

It’s also a good idea to use a redirect mapping tool to keep track of your redirects. It will help you ensure that you’re not accidentally creating redirect chains (multiple redirects in a row) or redirect loops (redirecting a page to itself). Both of these can negatively impact your website’s performance in search results.

Conclusion

To summarize, advanced technical SEO techniques can help improve the performance of your website in search results by addressing some technical issues. These techniques include: using web crawlers to identify and fix problems, implementing structured data to provide context to search engines, optimizing loading speed for better user experience, designing a mobile-friendly website, monitoring uptime to ensure availability, using sitemaps to guide search engines through your website’s content, and utilizing 301 redirects to preserve link equity when pages location have moved permanently. By implementing these advanced techniques, you can improve your website’s visibility in search results and provide a better experience for your audience.

Want to know more about SEO? We have written several articles about this subject on our blog: 

How to use social media for SEO success

SEO for beginners

SEO Books

Mangools SEO tools

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