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How to make money on YouTube?
Earning money on YouTube can be complicated if you are a beginner. Therefore, the first and most essential step in making money on YouTube is to create a channel that stands out from all the others. It should be informative, problem-solving, entertaining, or all the above.
YouTubers used to generate revenue by uploading video content, getting views, and getting a share of advertising.
Nowadays, YouTube content creators have various opportunities to monetize their content. Therefore, knowing the best ways to make money on YouTube is essential.
In addition to YouTube ads, creators can monetize their content with affiliate marketing, corporate sponsorships, paid collaborations, merchandise, and more.
How much money do YouTubers make?
When it comes to making money on YouTube, most people want to know: How much does YouTube pay? Or how much do YouTubers make? To give you a better understanding, here are the figures:
A YouTuber can make approximately $18 (£12.96) for every 1000 advertisement views or about $3-$5 (£2.16-£3.60) for every 1000 video views. That means that YouTube pays between $0.01 and $0.03 (£0.0072-£0.022) per ad.
Although YouTube may pay very little or even nothing for small YouTubers, at the same time, some YouTubers are making a comfortable living with YouTube.
The biggest YouTube stars are making millions from their channels. Mr. Beast has made approx. $24 million (£17 million) from YouTube. He is well known for voluminous giveaways and extravagant concepts. He is the most-viewed YouTuber.
A guide on how to make money on YouTube?
Here are some tips on how to make money on YouTube.
Create a YouTube channel
The first step to start on YouTube is to create your YouTube channel. Here is how:
- Register with Google to create a YouTube channel.
- Select a niche based on your skills or passion. Make sure you choose one that is in demand.
- Choose a unique and memorable YouTube channel name that is simple, short, and catchy.
- Add a channel description. Customize it with a creative profile and cover picture.
Starter kit for a YouTube channel
Filming equipment
Camera
Get a camera or phone you are familiar with to make it easier for yourself. If you are new to video recording, there is no need to buy the most expensive camera if you are unsure how to use it. If in doubt, always buy the cheapest one and upgrade later when you are more experienced.
The Canon PowerShot G7 X Mark II is a great all-around compact camera for beginners and intermediary content creators. This camera has a 20.1mp image sensor, a 24-100 built-in zoom lens range, and good color science. The autofocus is very reliable and overall good face tracking. The touchscreen is very intuitive. The articulating screen is beneficial. The internal microphone is powerful, but there is no external microphone. This camera is robust, well-built, and has an intuitive button design. Above all, it is very user-friendly.
SD Card
Invest in an SD card from a reputable company with a fast write speed of at least 90 megabytes per second, but higher would be better. Check out this ScanDisk Extreme Pro SD card which is over 90 MB/s.
Tripod
You do not need brand-name tripods like Gorillapods if budget is an issue. There are better alternatives available online.
This Lammcou Flexible Camera Tripod is better than the Gorillapod. The rubberized arms have a good grip.
Microphone
If you plan to film outside, a microphone is essential for battling weather conditions. You can use any microphone brand, no need for the most expensive one.
This Lavalier microphone by PowerDeWise provides quality, reliability, and extraneous noise protection. It is perfect for content creators.
Editing equipment
Editing Device
Windows or Mac? It all depends on what you are used to in your day-to-day life. However, you should choose an editing device with a solid-state drive (SSD) and a fast processor. A minimum of 16GB of RAM is required, but 8GB will work.
If you can afford it, upgrade your laptop to get a better editing experience.
The ASUS ROG Zephyrus G14 14” Gaming Laptop is not just a gaming laptop but a great video editing one. It has an SSD, a fast processor, and 16GB of RAM.
For Mac users, the Apple MacBook Pro (16-Inch, 16GB RAM, 512GB Storage), Intel Core i7 has all the specifications you should look for in an excellent editing video laptop.
Editing software
If you are starting, check the editing software Filmora for its greatness. Filmora is almost as good as Finalcut Pro (Mac) in terms of functionality and user experience but less pricey. You can also use it on both Windows and Mac computers.
Studio equipment
Lighting
Some people say you do not need video lighting. You can use the light you already have around the house, but some say you need dedicated video lighting. If you decide to buy video lighting, go for two big lights to eliminate any shadows. Take a look at these HPUSN Softbox Photography Lighting Kit.
Backdrop
A backdrop is not essential, but if you want to make it esthetically pleasant for your viewers, you can buy one. However, avoid overdoing it, as it might distract your viewers.
To hold the backdrop, you will need a backdrop holder. This FUDESY Backdrop Stand 7×10 ft kit is adjustable and lightweight. The construction is made of aluminum alloy but is stable and sturdy. This backdrop holder is easy to assemble and take down.
If you need a pink background, you may want to consider the Savage Seamless Background Paper. A background paper made from top-quality material that is non-reflective and perfect for creating smooth and even backgrounds. It is 100% recyclable.
Extras
Backpack
You will need a backpack to carry your camera and various accessories, especially if you are on the go.
The PGYTECH OneMo Camera Backpack 25L with Shoulder Bag is a great camera backpack with customizable compartments. It has many extra pockets, two main compartments, a separate case, and dedicated pockets for batteries. This backpack is versatile and might be the last camera backpack you ever buy.
Power bank
If you want to charge your phone or camera on the go, a portable power bank is essential. Power banks like this one from Anker come in handy when you least expect it.
Grow your channel
Now that you have uploaded your first YouTube video, you need to promote it on social media and other online marketing platforms to attract more subscribers to your channel so you can make money from it. The more subscribers you have, the more money you will earn.
8 Tips to Grow your YouTube Channel
Tiktok
Tiktok is an excellent platform for promoting your Youtube channel. You can add your Youtube channel link to your Tiktok profile and create TikTok videos to drive traffic to your Tiktok profile for people to notice your Youtube channel link.
Facebook Groups
Facebook groups are also great for growing your Youtube channel. Look for Facebook groups related to your channel and engage with them to drive traffic to your YouTube channel.
Instagram Hashtags
The hashtags on Instagram can also help your YouTube channel grow. Post your YouTube channel link on your Instagram profile. Use hashtags relevant to your niche to rank on the top page of Instagram hashtags. As people use Instagram hashtags, they will find your post and see your profile, and your profile will lead them to your Youtube channel.
Group chats
Find relevant group chats and join them. You will be amazed at how rapidly your YouTube channel will grow by participating in those groups. Promote your YouTube channel on any occasion. Place the link on your profile, and mention it in the group chat.
SEO
Find keywords relevant to your channel and videos to rank them higher on Google. It is easier to find you on the first page of Google than on any other page.
Collaborating with other Youtube creators
Promote your YouTube channel and grow your subscriber base by collaborating with another YouTube creator. It is an excellent way to get your name out there free of charge. To collaborate with another creator on YouTube, either comment on their video or contact them directly via email or DMS.
Create Pinterest pins to drive traffic to your YouTube channel. Use SEO to rank your pins in search engines.
Paid ads
You can use paid advertising to drive traffic to your YouTube channel. Google and Microsoft offer this. Before using paid ads, you should be familiar with the process, or they can quickly become expensive.
Consider TubeBuddy, a tool that can help you grow your YouTube channel. You can learn more about it in the Tools section of this website.
The best ways to monetize your YouTube channel
Once your YouTube videos have gained enough subscribers and views, it is time to monetize your channel. Here are some tips on how to do this effectively and earn more money.
Become a YouTube Partner
The Youtube Partner Programme (YPP) allows you to monetize your content in a variety of ways, including:
- Google Ads on your videos
- YouTube Premium subscribers viewing your content
- Channel Memberships, where members receive exclusive content via their channel memberships.
- Super Chats, where viewers pay money to gain more exposure to the streamer by boosting their comments in live chat. Availability depends on your country.
What is YPP Eligibility & Threshold?
- Your YouTube account must be in good standing.
- You must have 4,000 public watch hours in the last 12 months.
- You must have at least 1,000 subscribers.
Once you have met the eligibility requirements, sign up for Google AdSense and sign the Partner Program terms.
Youtube will examine your channel. Once you meet the criteria and are accepted to join YPP, you will begin earning money. It takes YouTube one month to review a channel.
If they reject your application, you can reapply 30 days after.
Fortunately, you do not need to meet this milestone yearly, but you must remain active with uploads and community posts. If you are inactive for six months and fall below the threshold, you risk having your channel removed from the Partner Program.
Sell your merchandise
Currently, YouTube offers a lucrative way for creators to sell their merchandise. As a creator, you can enable this feature on your YouTube channel and sell up to 12 merchandise items to your audience. It is an easy way to convert your engaged visitors into buyers. So, if you have products to sell, such as mugs, t-shirts, pens, and badges, you can benefit from this feature.
Sell your skills
Additionally, you can make money by offering your expertise to your audience. For instance, if your expertise is in SEO or digital marketing, you can give advice for a fee or create an online course and sell it to your audience.
Affiliate marketing
You can make money with affiliate marketing by successfully referring people to an online product or service and getting a commission. One of the best-known affiliate marketing programs is the Amazon Associate Program. It is a great place to start and the most straightforward affiliate program to join. All you need to join the Associate Program is your Amazon account.
The description box on your Youtube channel is a place to insert custom affiliate links related to your video. Amazon requires that you disclose those links as affiliate links, so you need to include a disclaimer in your description.
Crowdfund your next project
You can engage your audience via your YouTube channel to help fund a project when money is an issue. If you want to crowdfund a single project, sites such as Kickstarter or IndieGoGo will help you. However, if you need to crowdfund a project that happens every month, Patreon is the best option.
Contributions
You can use platforms such as Patreon, Buy Me a coffee, and Ko-Fi to allow your followers to give and support your channel. Your followers will likely donate out of being generous, but you can open their eyes to the possibility of giving by providing exclusive content and merchandise. It is an excellent sign of your hard work when your followers embrace your channel and decide to contribute out of their own free will.
Sponsorship
One of the best ways to make money with YouTube is to get companies to sponsor your channel. The company or brand will pay you to mention their products or services in your video.
If you are looking for sponsorship deals, there are various ways to find a company willing to sponsor your channel.
Although sponsorship deals are easier to secure with a massive following, you are not limited to them. It can be a non-monetary sponsorship. You can approach companies you would like to work with and ask them if they can give you free samples or merchandise.
Also, it is good to know that some companies do not care whether your channel content is related to their product or services. All they care about is getting their name out.
If you do not want to approach them, various online platforms and agencies connect companies with social media influencers and YouTubers. Start with platforms like SocialBook, Influence Vision, and Markerly to quickly find a list of the best companies you would like to collaborate with on your channel.
Sponsorships from companies are one of the highest-paid methods of earning money on YouTube.
Multi-Channel Network (MCN)
A multi-channel network (MCN) is a network of independent third-party service providers that provide services to many YouTube channels, including audience development, content programs, collaborations with creators, digital rights management, and monetization. In a nutshell, the same way musicians and artists sign to a single record label, MCNs are essentially management groups for YouTube channels.
And all MCN-affiliated channels must undergo channel reviews and follow the monetization policies of YouTube like any other YouTube channel.
Although the advantages of joining an MCN may include more solid production and editing facilities, collaboration possibilities with other channels or celebrities, and support with marketing and expanding your channel. There are disadvantages to joining an MCN. They will take a percentage of your earnings. In theory, that seems reasonable, but MCNs are known for exploiting their authority and giving their creators an unfair deal. Once you sign a contract with them, they can sometimes take up to 40% of your Google Adsense revenue, as well as 50% of the intellectual property of your channel.
Besides the exciting prospect of working with a multi-channel network, always make sure that you check the contract thoroughly before signing it. Otherwise, you might earn less than if you went it alone.
Conclusion
In this article, I discussed how much money YouTubers make, tips for creating a YouTube channel, what you need to make that channel successful, and how to develop it once you have started. If you want to get started with YouTube, check these tips. Make sure to implement them to monetize your channel for more income.
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